TOOLS, TECHNOLOGY & SUPPORT
Our tools and technology are designed to help our affiliated brokers and real estate professionals achieve a new level of business performance.
What sets our brand apart from the competition is the personalized level of service and range of resources we provide.
Effortlessly Branded, Customizable Websites, & Powerful Tools
OUR TOOLS OFFER A UNIQUE PERSPECTIVE INTO PEOPLE’S EMOTIONAL AND TRADITIONAL MOTIVATIONS FOR BUYING A HOME.
We have created a robust search and client management platform to meet the needs of our increasingly mobile, online, and dynamic world. With unique local insights and content generated by our network about neighborhoods, schools, and individual properties, our website helps consumers find not just the right home, but the right community that best matches their lifestyle. Far more than a property search website, BHGRE.com and its accompanying consumer and agent apps empower real estate professionals to prioritize, cultivate, and develop leads to help boost their productivity and generate business.
SEARCH ENGINE OPTIMIZATION
BHGRE.com is designed from the ground up to have strong SEO value, ensuring our website and listings appear at the top of results for popular queries on search engines such as Google and Bing.
SEARCH ENGINE MARKETING
Our national SEM campaigns utilize keyword-generated advertisements on Google and Bing to ensure our network’s websites and listings show at the top of search results.
CUSTOMIZIBLE ADVISOR WEBSITES
We provide our Advisors with truly customizable websites, which are fully IDX-enabled. Customization and content authoring tools make it simple and easy to express each agent’s own unique personality and expertise.
POWERFUL TOOLS & ANALYTICS
Stay ahead of the curve with predictive analytics, as well as, bountiful data-points. With our partnership with the Meredith Corporation we have access to over 157 Millon Consumers to help our advisors hit their audience with direct marketing campaigns.
INTEGRATED TECHNOLOGY PLATFORM – THE GREENHOUSE
Accessible 24/7 on desktop or mobile is our integrated technology platform called The Greenhouse. It’s your one-stop dashboard for:
- lead management
- referrals
- digital and print marketing tools
- skill development
- product training
- industry-leading CRM solutions
- listing management
- document repository
- predictive marketing and campaigning
And unique resources including:
- comprehensive closing gift program
- listing and buyer presentations
- access to savings on tools and services
SOCIAL MEDIA
SOCIAL MEDIA IS THE PERFECT MEDIUM TO DELIVER ON OUR STRATEGY TO BE A RELEVANT, MEANINGFUL PART OF CONSUMERS’ LIVES.
Social media is the perfect medium to deliver on our strategy to be a relevant, meaningful part of consumers’ lives. We are a leader in the real estate space for social media and consistently develop content and promotions to inspire, educate, and share with over 500,000 fans and followers. Our proprietary, all-in-one, BHGRE® Social Media Tool provides affiliated brokers and agents with top tier social account management, helping to aggregate and share relevant to your audience content, as well as listings on social media channels. It’s because of this deep understanding of social media that we are able to provide content, tools, strategies, tactics and even research and training that will help you take your social media marketing efforts to the next level.
PINPOINT
Through our relationship with Meredith Corporation, we have exclusive industry access to more than 175 million consumers to help affiliated network members with targeted direct marketing campaigns.
PERSONALIZED GIFT SUBSCRIPTION PROGRAM
In order to keep affiliated agents in touch with their sphere of influence, we offer access to a subscription program to Better Homes & Gardens® magazine with a customized label, complete with their headshot and personalized message.
CUSTOMIZED SUPPORT
Our customer support team is available via phone and e-mail to answer any questions and to help our affiliated real estate professionals take full advantage of brand tools and services. BHGRE® Support hours of operation: Monday – Friday: 24 hrs. Saturday – Sunday: 7:00 a.m.– Midnight (ET)
TIER PROGRAMS
BHGRE® is a leading lifestyle brand in real estate. We understand that people are seeking a lifestyle as much as they are seeking a home. We are proud to offer the most comprehensive suite of listing programs in the industry to help you offer more personalized service to your clients, no matter what type of listing you are representing. We also run specialized marketing and advertising programs to support our luxury tier, Distinctive Collection by Better Homes and Gardens Real Estate®. Our luxury marketing efforts include listing feeds on sites such as WSJ.com, luxury blogs, and print marketing campaigns in high-end publications.
Advisor Testimonials
WATCH FIRST-HAND TESTIMONIALS BY BHGRE® REAL ESTATE PROFESSIONALS
The Power of the Brand: BHGRE® + Dot Dash Meredith
A consumer shift has taken place. Buyers are no longer buying just a home, they are buying a lifestyle. We are a lifestyle company that provides value to both the real estate professional and the consumer. The combination of this and our partnership with Dotdash Meredith Corporation and Better Homes & Gardens®magazine lets us provide lifestyle content and branding.
Our company, along with our brand partner, have created tools that allow us to connect with consumers in a unique way. This includes more high-quality information like tips, articles, social media forums, videos—ways to empower the consumer and ways to empower our real estate professionals to speak to consumers in the way they expect to be spoken to.
Because of that, we are the only brand in real estate that is a relevant, meaningful part of consumers’ lives 365 days a year—not just when they are thinking of buying or selling a home.
Locations
OVER 350 OFFICES NATIONWIDE & ABROAD
Whether you're looking to join an existing brokerage or work with one of our referral partners nationwide, Better Homes and Gardens® Real Estate Paracle is uniquely positioned to help you.
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© Better Homes and Gardens Real Estate 2023 – 2024. All rights reserved. Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Franchisee Legal Entity Name (not the dba) fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with, or related to Better Homes and Gardens Real Estate LLC nor any of its affiliated companies.
