Seasoned Pros are attracted to our brand for a variety of reasons. We provide an association with a brand name that America knows and trusts, and the opportunity to be relevant to your clients and sphere of influence every day of every year – not just during the transaction window.
As a brand, we provide industry leading tools, technology, culture and education. Specifically, we offer more targeted direct-to-consumer marketing programs, new technology tools including mobile apps, social media management and advertising tools, digital marketing templates, blogs, a website that delivers an exceptional and innovative experience to online consumers, more quality referrals and corporate relocation leads.
Real estate professionals who are part of the Better Homes and Gardens® Real Estate network benefit from the universal awareness of the Better Homes & Gardens® brand, and the consumer trust that comes along with it. We believe affiliation with this iconic brand can have a powerful, positive impact on your business. That impact is seen on all levels; from the refreshing, stylish and original approach to real estate transactions, to the lives people live in their homes.
Our tools and technology are designed to help our affiliated brokers and real estate advisors achieve a new level of business performance. What sets our brand apart from the competition are the range of resources we provide and the level of personalization available in each of these tools. Plus, to promote your success, we offer personalized service to support you in getting the most out of everything we have to offer.
A consumer shift has taken place. Buyers are no longer buying just a home, they are buying a lifestyle. We are a lifestyle company that provides value to both the real estate professional and the consumer. The combination of this and our partnership with Dotdash Meredith Corporation and Better Homes & Gardens®magazine lets us provide lifestyle content and branding.
Our company, along with our brand partner, have created tools that allow us to connect with consumers in a unique way. This includes more high-quality information like tips, articles, social media forums, videos—ways to empower the consumer and ways to empower our real estate professionals to speak to consumers in the way they expect to be spoken to.
Because of that, we are the only brand in real estate that is a relevant, meaningful part of consumers’ lives 365 days a year—not just when they are thinking of buying or selling a home.
Knowledge and learning are a top priority for those who want to succeed. Not only is it important, but it’s critical to success. The educational resources at BHGRE® are designed to help real estate professionals succeed at every level. From skill development to ongoing education on all of our tools – our program is designed to help affiliated real estate professionals learn at their own pace.
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Whether you're looking to join an existing brokerage or work with one of our referral partners nationwide, Better Homes and Gardens® Real Estate Paracle is uniquely positioned to help you.